Google Street View Hyperlapse

Created by a small independent team within the creative agency Teehan+Lax tasked with exploring creative uses of technology.

Hyper-lapse photography – a technique combining time-lapse and sweeping camera movements typically focused on a point-of-interest – has been a growing trend on video sites. It’s not hard to find stunning examples on Vimeo. Creating them requires precision and many hours stitching together photos taken from carefully mapped locations. We aimed at making the process simpler by using Google Street View as an aid, but quickly discovered that it could be used as the source material. It worked so well, we decided to design a very usable UI around our engine and release Google Street View Hyperlapse.

Create your own Hyperlapse or download the code on Github to have more fine tune control over your creation.

Everyone is born creative; everyone is given a box of crayons in kindergarten. Then when you hit puberty they take the crayons away and replace them with dry, uninspiring books on algebra, history, etc. Being suddenly hit years later with the ‘creative bug’ is just a wee voice telling you, ‘I’d like my crayons back, please’.

Hugh MacLeod

From his book Ignore Everybody: and 39 Other Keys to Creativity

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“Products are made in the factory, but brands are created in the mind.” — Walter Landor

As an experiment Ben Pieratt, founder of Svpply went through the exercise of creating Hessian as visual brand without a product. For $18,000 the name, identity, Tumblr blog, and assets can be yours for your new restaurant, mobile app, teeshirt line, organic blueberry syrups or game development studio.

Hessian Branding

The idea, product and real branding work is all up to you, after all a brand is an experience living at the intersection of an expectation and a promise.